Improving advertising services with MGH
The new partnership with MetaGameHub will bring remarkable progress in the development of advertising targeting in Decentraland. Adshares will use a database and algorithms from MGH to estimate the value of parcels. Through MetaGameHUB’s API, Adshares will show parcels' “score” based on a variety of data such as land price.
Advertisers, based on the data, will be able to target their ad campaigns directly on the needed parcels and enhance the efficiency of the campaign. Eventually, the so-named “Heatmap” will emerge where the users could see the value of every parcel integrated with Adshares protocol in real-time.
Having such map companies could narrow the targeting group by the value of the land. For instance, using the map the advertisers can see the most valuable lands, meaning that these lands have solid traffic and it’s worth targeting.
The realization of the partnership is in work-in-progress, stay up to date to not miss the launch.
