Interactive 3D models are going to be our next integration for ads protocol. Metaverse advertisers are invited to use models to better expose the products.
No more intrusive ads, it’s time for real fun
The louder they scream — the less people listen
No doubt you’ve encountered this yourself. The world has gotten littered with hard-sell banners. Users are exposed to anywhere between 4 to 10 thousand ads a day. No wonder they have grown blind to them. 86% of people don’t even notice ads anymore.
The inhumane “focus on performance” has made programmatic advertising boring on one hand — and aggressive and intrusive on the other.
What can AdTech providers do to satisfy both advertisers and users? The answer is: let them have fun! Let them experience the product.
Test drive a car IN the banner
Anybody who has visited the Metaverse, can understand the difference. Of course, there are still banners and static billboards, just like IRL. And a lot of bad design.
But the creative and interaction perspectives can bring Brand Experience to a whole new level.
Take a car manufacturer for example. Nobody needs to advertise a test drive in Decentraland — display ads on moto websites are probably enough to drive traffic. And simply “turning your car into NFT” already sounds passé.
Now, imagine car ads in the form of interactive 3D models, where a user can open the door, while talking to the onboard AI. In the future, we aim to go further, allowing users to enter and drive. Drive the ad itself.
Use ad network ecosystem to access the Metaverse
Everything above is possible even if you don’t use an external tool. It’s possible to create a virtual showroom. It’s a great idea and many brands like Samsung have already done it to showcase technology — while engaging users in quests and contests.
Metaverse Experiences are limited to one, owned location.
At the same time, the advertising buying model has gone back to the direct sales era — where the advertiser or agency had to call ad space owners and ask for quotes. As the Metaverse evolves — so will the burning need to automate the process.
Now imagine being able to provide the same, scaled experience — having access to plenty of parcels in DCL and also in Cryptovoxels or Sandbox. And — instead of running a campaign to bring your consumers to your space — you bring your brand experience to them — in the form of 3D.
Adshares is the first protocol that allows you to automate the ad buying process on such a scale — enabling the display and programmatic advertising businesses to enrich their operations with Blockchain technology — with minimum effort.
Now serving user experiences in the Metaverse, in 3D.
The $ADS cryptocurrency on its proprietary blockchain plays a key role in building a robust and fast blockchain advertising ecosystem. By uniting hundreds of publishers and thousands of advertisers, the protocol removes middlemen from the equation and directly connects the two parties. What’s more, each of the holders gets their own slice of the multimillion-dollar flow of ad transactions — yes, the more ads are exposed, the more $ADS drop into the holders’ wallets. Being a cross-chain coin (BSC, ERC-20, Polygon and ESC blockchain), $ADS becomes the first adtech coin to capture every linking element in the ad market, at every possible level.