Adshares becomes a member of IAB Tech Lab

3 min
Adshares becomes a member of IAB Tech Lab

We are pleased to announce that Adshares is a member of the IAB Tech Lab. This is a sign that Adshares as a web3 protocol implements global technical standards and solutions from the digital media and advertising industry.

The main goal of Adshares from the very beginning was:

- Protection of consumer privacy and enabling responsible use of data

- Improve brand security and reduce advertising fraud

- Automation efficiency: increasing efficiency and transparency

- Ensure consistency in measuring and viewing ads

Which is in line with the goals of the IAB Tech Lab


The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.

Why does being an IAB Tech Lab member matter?

First of all, Adshares will be continuously applying industry standards and best practices that will help our services to provide the best user experience. This should also help to be recognized in the industry. What else?

  • Improvements of our product and services
  • First decentralized solution becoming an IAB member
  • Not just a spectator but a real player, totally involved in contributing to the definition and improvement of industry standards
  • Expansion of our visibility and singularity (decentralized alternative) in the core of the market (being in direct contact with other members)
  • Adshares becomes trustful alternative by leading advertisers and marketing agencies (which mostly apply / follow IAB standards) to web3 solutions

How will we contribute to defining and improving the industry standards?

Adshares will contribute by combining the best ad standards developed over the years in the web2 sphere with the latest decentralized blockchain solutions. By introducing the digital advertisements market to the world of web3, it will help to ensure transparency and fairness in the industry in which users are products. Transforming the industry into web3 all users will gain additional value which is the ownership of their own data & part of the network. It is essentially giving power to people and transforming them from a number in statistics into a participant in the ecosystem.

About Adshares

Adshares is a fully decentralized ads marketplace and RTB successor. It’s a Web3 protocol for programmatic advertisements with over 200 Million impressions per month (and growing), with 500+ publishers.

Adshares is the future of Web3 advertising. Adshares Adserver platforms allow users to rent space inside Metaverse, blockchain games, NFT exhibitions and websites. One protocol to monetize them all.

About IAB Technology Laboratory

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Composed of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability.